List Building Blueprint

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Begin with The End in Mind

A key mistake many beginner and intermediate Internet marketers make when they dive into email marketing is that they go in with the wrong mindset.



The mindset many of them will go in with is, “I’ll email my list repeatedly and make plenty of sales.” It’s likely they have subscribed to some email marketers’ lists who spread this way of thinking in order for their subscribers to purchase from them.



Truth be told, if you go into email marketing with the mindset that you can repeatedly email your list numerous times over the course of a few days or even hours, you are essentially dooming yourself to failure in email marketing before you even start.



Choose Your Autoresponder Service

An autoresponder is a type of computer program that automatically answers emails that are sent to it.



Internet marketers will use these to send out pre-set email messages when an Internet user inputs their contact information, including their email address, into an opt-in form on the marketer’s website.



When the user does this, he/she will get pre-set email messages welcoming the user to the marketer’s opt-in list, providing a link to a free gift or an attached file of the gift itself, and information on what the user can expect to receive from the marketer in terms of future email messages sent to the user’s email address.



You can see why an autoresponder is so important to an email marketer. If the marketer had to manually contact every person who signs up for his/her list, the marketer would have to be at his/her computer 24 hours a day, 7 days a week, just to ensure he/she sent out welcome messages and gifts to every user who opted onto his/her list.



Create Your Free Giveaway

Having a free giveaway is key to boosting the number of subscribers on your opt-in list. This is because, people who sign up to your list are giving away at a minimum their name and email address, personal information that most people aren’t willing to give away for free.



They need to get something valuable in return for giving away that personal information. That’s where your free giveaway comes in.



Dedicated Landing Page

A dedicated landing page is a Web page where you want your website visitors to see your free giveaway offer and nothing else. In other words, it is NOT the home page of your website.



While some Internet marketers choose to put their free giveaway directly on their home page, some studies have shown that having a dedicated landing page makes it more likely for a visitor to give his/her contact info to receive the free giveaway if it’s on a dedicated landing page.



Therefore, you should use whatever method you use to create new Web pages to create your dedicated landing page. You are probably asking, “What should be on a dedicated landing page, and how would it differ from the home page of my website?”




To Confirm Or Not To Confirm?

Recall in the “Choose Your Autoresponder Service” chapter that it was mentioned about single opt-in and double opt-in confirmation. In this chapter, we will discuss more on what is meant by single opt-ins and double opt-ins.



Single opt-ins is where a visitor will enter his/her contact information into your opt-in form on your landing page, then receive a message from your autoresponder welcoming him/her to your list and providing a link to download the free report he/she wanted or attaching the file to the email itself.



This will put the subscriber on your list for you to email at your choosing to inform him/her of further information on the topic, including offers and recommendations related to the topic.


Welcome Email To New Subscribers

As was alluded to earlier in this ebook, you should send a welcome email to your new subscribers either after they have entered in their contact information into your opt-in form or after they have verified their subscription request to join your list.

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